May 22, 2009

FDA: LASIK Ads Must Warn Consumers of Risks

By Susan Heavey WASHINGTON (Reuters) - Doctors, clinics and others promoting corrective eye surgery known as LASIK need to make sure their advertisements tell consumers about possible risks, U.S. regulators said in a letter released on Friday. The Food and Drug Administration, which has been investigating patient complaints over the procedure, told healthcare providers that commercials and other promotions that do not convey necessary warnings, side-effects and other precautions are deceptive. "Advertising and promotional materials for FDA-approved lasers used during...
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Posted by Admin at 04:23 PM

June 15, 2008

Dr. Dean Dornic Offers Wine "Glasses" to Patient After Damaging Her Vision

Martha Walton, a school teacher, explains how Dr. Dean Dornic caused her to experience permanent eye pain with LASIK, and then offered her wine "glasses" as a solution to the problems he created. For more information regarding problems involving dry eye, see  Researchers Admit to High Incidence of Long-term Pain Following Refractive Surgery If you would also like to receive some free wine "glasses" with LASIK, contact Dr. Dornic at 3701 NW Cary Parkway, Suite 101 Cary, North Carolina 27513...
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Posted by Admin at 11:57 AM

November 05, 2005

AllAboutVision.com Leaks Customer Billing Records

From: "Matt Ryan" <mryan@ceatus.com> To: <mvanasek@kremer-laser.com> Sent: Thursday, November 03, 2005 4:23 PM Attach: ceatus_invoice_1187_Kremer.doc Subject: Mary Guccione - AllAboutVision Mary, I just spoke with Melissa Vanasek who had asked me to send you a revised invoice for AllAboutVision listings in the Philadelphia, South Jersey and Delaware locations. All we need to get started is a signed invoice and method of payment (check or credit card). Once we have received both we will start writing a profile on the...
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Posted by Admin at 11:17 AM

September 25, 2005

Lawsuits Against Patients Backfire on Litigious Surgeons

Law suits, doctors, patients, relationships, transparency Kent Bottles As anyone who reads this blog knows, I am fascinated by the doctor/patient relationship. I have blogged on this subject often, and I have pocast interviews with thoughtful experts on this subject like Carl E. Schneider. Today brought more evidence that neither doctors nor patients are all that thrilled by the state of the doctor/patient relationship. Techdirt in "Doctors Furious That People Might Criticize Them Online" (http://techdirt.com/articles/20050914/1318205_F.shtml) looks at doctors from the...
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Posted by Admin at 04:16 PM

April 23, 2005

Dr. David Kleiman and Dr. Anthony Evangelista Fined by Texas State Board of Medical Examiners

State fines two eye doctors $ 25,000 each for unsubstantiated ads Maria M. Perotin Fort Worth Star Telegram Two ophthalmologists at an Arlington eye-care center have been fined $ 25,000 apiece for running advertisements that couldn't be substantiated. The Texas State Board of Medical Examiners reprimanded David Kleiman and Anthony Evangelista for ads published in various Dallas-Fort Worth newspapers. The ads for the Kleiman-Evangelista Eye Center contained statements such as "nearly three out of four patients are seeing better than...
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Posted by Admin at 03:17 PM

April 04, 2005

Study Condemns Sleazy Ads by Academic Medical Centers

Pushing procedures; Study condemns ads by academic medical center Hospitals have relied on publicity campaigns for decades, rolling out a mix of ads in newspapers, on radio and on television to help drum up business and differentiate themselves from their competitors. Lately, however, marketing departments at top-flight academic medical centers have become increasingly creative in their pitches to patients, drawing on the kinds of subtle, sophisticated techniques that some critics say are more often associated with pharmaceutical firms and car...
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Posted by Admin at 06:06 PM

March 07, 2005

American Society of Ophthalmic Administrators Promotes Irresponsible Marketing Practices

Tapes for sale by American Society of Ophthalmic Administrators Extreme Marketing Botox Cosmetic in the Refractive Practice: The Gift that Keeps on Giving LASIK Liability Review Learning to Listen: A Key to Selling Laser Vision Correction LASIK Postoperative Complications Innovative Marketing Ideas Help! Our LASIK Practice Is In Trouble Government Crackdown on Research and Clinical Trials Fraud Enhancing Your Bottom Line, With Internal Marketing Avoiding Fraud and Abuse in Ophthalmology: Lessons Learned from Real-Life Situations Bulletproofing Your Charts (Tape...
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Posted by Admin at 05:57 PM

September 01, 2004

Dr. Steve Arshinoff Condemns Irresponsible Advertising

LASIK advertising - We should not sell procedures Journal of Cataract & Refractive Surgery Volume 30, Issue 9 , September 2004, Pages 1823-1824 I read the editorial on advertising in ophthalmology[1] with great interest and wholehearted agreement. The seemingly progressive tendency to irresponsible advertising, particularly of laser in situ keratomileusis (LASIK), is becoming an embarrassment to all of us who wish to practice ethical medicine and do no harm to our patients. There are no national boundaries to modern Internet...
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Posted by Admin at 12:52 PM

February 15, 2004

TLC V.P. of Marketing Describes Co-management Payments to Optometrists As "Marketing Costs"

What’s the Right Price For LASIK? Walt Bethke, Managing Editor “Comanagement costs overlap with marketing costs,” says Anna Austin, vice president of marketing for TLC Vision. “If you’re comanaging some of your refractive patients, obviously you may pay more to the comanager than if you just followed up the patient yourself. But, that referral might have actually replaced a marketing cost you would have incurred if you had to generate that patient. So, though there’s a cost in maintaining a...
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Posted by Admin at 11:40 PM

December 15, 2003

Insurance Companies Drop Lasik Chain After Action News Investigation

TAMPA - Tens of thousands of people in the Bay area went to the Lasik Vision Institute because their insurance companies offered a special deal on Lasik eye surgery. Now, those companies are taking action to protect their customers. When Erica Patterson had Lasik surgery at the Lasik Vision Institute, she thought she was getting a great deal. "I thought it was a great benefit thinking that I lucked out with this great insurance company and that I was...
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Posted by Admin at 01:57 AM

September 07, 2003

Dr. Jay Pepose Seeks Salesperson to Pose as "Patient Counselor"

US-MO-St. Louis-Patient Counselor (Sales) :. Status: Full Time, Employee     Shift: First Shift (Day), Second Shift (Afternoon) Job Location: 63017 Patient Counselor (Sales) PEPOSE VISION INSTITUTE A progressive ophthalmology practice is seeking a dynamic salesperson to counsel patients for LASIK surgery. Qualified candidates will have experience in health care, and possess the ability to educate patients about their vision correction alternatives. Experience in health care sales is preferred. A Patient Counselor for the Practice is a primary source of...
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Posted by Admin at 10:19 AM

September 03, 2003

Dr. Davidorf Promotes Lasik as Therapy for Children

LASIK for Kids: An Option Whose Time May Be Near Connecticut Post Your child may be a good athlete, but you still worry about an injury from those pesky glasses. Or maybe you fret about your middle schooler, longing desperately to fit in but feeling terribly uncool in high-prescription lenses. What's a parent to do? Someday, LASIK surgery might be the answer. After all, more than 1 million American adults a year now have this surgery to reduce their dependence...
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Posted by Admin at 01:51 PM | Comments (1)

August 17, 2003

Dr. Douglas Koch Condemns Irresponsible Advertising

LASIK reporting: preserving our responsibility to our patients Journal of Cataract & Refractive Surgery Volume 29, Issue 8 , August 2003, Pages 1463-1464 Article Outline Price Eligibility Outcome Fear Advertising has become standard practice in health care. For better, and often for worse, ophthalmologists appear to be taking the lead in advertising dollars spent and, more regrettably, in the potentially harmful nature of the ads. At risk are the respect of our colleagues, the size of malpractice awards (Richard L....
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Posted by Admin at 12:58 PM