Walt Bethke, Managing Editor
“Comanagement costs overlap with marketing costs,” says Anna Austin, vice president of marketing for TLC Vision. “If you’re comanaging some of your refractive patients, obviously you may pay more to the comanager than if you just followed up the patient yourself. But, that referral might have actually replaced a marketing cost you would have incurred if you had to generate that patient. So, though there’s a cost in maintaining a relationship with that optometrist, such as helping him hold seminars in his office, it may be substantially less than doing any kind of advertising.”
The complete article is available at www.revophth.com/index.asp?page=1_469.htm
Posted by Admin at February 15, 2004 11:40 PM